Undergraduate Courses

MKT 3350 Introduction to Marketing (3:3:0)

Prerequisite: ECO 2301 (AAEC 2305 or ECO 2305 for nonbusiness majors) and minimum 2.5 GPA. Marketing structures and agencies; motives and buying habits; types of middlemen, marketing institutions, and channels; current marketing practices; marketing of industrial and consumer goods.

MKT 3351 Services Marketing (3:3:0)

Prerequisite: MKT 3350 with a grade of C or better. To acquaint students with central issues in the marketing of services.

MKT 3352 Consumer Behavior (3:3:0)

Prerequisite: At least a C in MKT 3350. The buyer as a problem solver; buying decision processes; factors influencing behavior; principles, theories, and models; behavioral research techniques.

MKT 3353 Marketing Channels and Distribution Systems (3:3:0)

Prerequisite: At least a C in MKT 3350. An analysis of policies, decisions, and planning related to distribution channels for consumer and industrial goods.

MKT 3356 Marketing Research and Analysis (3:3:1)

Prerequisite: At least a C in MKT 3350 and MATH 2345. Scientific marketing research methods; emphasis on collection, analysis, and interpretation of data as applied to the solution of marketing problems.

MKT 4351 Retail Marketing (3:3:0)

Prerequisite: ACCT 2300 and at least a C in MKT 3350. Comprehensive introduction to an evaluation of retailing with emphasis on profit elements, pricing and merchandising policies, inventory and merchandising control.

MKT 4354 Market Promotion (3:3:0)

Prerequisite: MKT 3352. Management of the promotional mix of advertising, personal selling, and sales promotion. Emphasizes the interaction and coordination of these three elements and relates them to the other components of the firm's marketing strategy.

MKT 4358 International Marketing (3:3:0)

Prerequisite: At least a C in MKT 3350. A survey of international marketing principles, cultural differences, world markets, and political constraints.

MKT 4359 Sales Management (3:3:0)

Prerequisite: At least a C in MKT 3350. Problems and methods of organization and administration of sales departments, sales operations, sales control, sales promotion, and sales policies.

MKT 4360 Marketing in E-Business Environments (3:3:0)

Prerequisite: At least a C in MKT 3350. Overviews the Internet and marketing-related technological developments. Primary focus is on strategic issues in creating market advantages in electronic commerce.

MKT 4381 Individual Problems in Marketing (3)

Prerequisite: Consent of instructor. For students with high academic achievement who are interested in enhancing their degree program by pursuing individual research or study under the guidance of a marketing faculty member.

MKT 4382 Internship in Marketing (3)

Prerequisite: At least 6 hours of approved marketing courses and approval prior to employment. Internship must include at least 10 consecutive calendar weeks of full-time employment; compensation must be commensurate with the work assignment for the entire internship.

MKT 4383 Special Topics in Marketing (3:3:0)

Prerequisite: Consent of instructor. Examines specialized problems relating to marketing. May be repeated once for credit as topic varies.