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Marketing Scholarships

Please download the scholarship application form by clicking here.


Coca-Cola Scholarship:
These scholarships are awarded by the local Coca-Cola bottler.

Richard C. Colby Memorial Scholarship
This scholarship was established by the merchants of the South Plains Mall to honor Mr. Colby, the mall's first manager. He oversaw its opening in 1972 and three major expansions.

Enterprise Rent-A-Car Scholarship
Enterprise Rent-A-Car is the leader in their industry. Over the past 50 years, they have grown to more than 65,000 employees renting cars in more than 6,000 locations in North America and Europe. In addition to renting cars, for which they will pick you up, Enterprise also sells used cars, rents commercial trucks, offers fleet management services and even Vanpool services in California. Enterprise was the host of one of TMA's business dinners last year.

Glazer's Scholarship
Glazer's is a family owned and operated marketer of fine wines, spirits, and malts. Begun by Louis Glazer in Dallas, Texas, the company is now located in a dozen states from Arizona to Ohio. Next year, Glazer's will be celebrating their centennial anniversary this year.

HEB Scholarship
HEB is one of the nation's most successful grocery store chains. Based in Dallas, HEB is known for their creative delivery of quality products. Anyone who has visited their Central Market concept can't help but marvel at the variety and interesting presentation.

Hershey's Scholarship:
Hershey's is the largest North American manufacturer of quality chocolate and sugar confectionary products. Their 13.000 employees produce annual sales of $5 billion. Founder, Milton Hershey, was not only a visionary entrepreneur, but a generous philanthropist. He was one of the first major employers to recognize the value of his employees and cared for them in a manner that is considered enlightened even today.

Sandra A. Laverie Memorial Scholarship
Sandra A. Laverie excelled at her career in retail sales. She was the top salesperson for Jacobson's specialty, high-end department store. Her success resulted from developing and maintaining long-term relationships with her customers. This scholarship was established by Sandra Laverie's daughter, Professor Debra A. Laverie. Like her mother, Dr. Laverie has been highly successful in her career. Only the second woman in the history of the Rawls College of Business to reach the lofty status of full professor, Dr. Laverie is the Jerry S. Rawls Professor of Marketing. She serves as the Area Coordinator of the Area of Marketing and director of the Teaching, Learning, and Technology Center and is the recipient of the Texas Tech University Chancellor's Council Distinguished Teaching Award, the highest award given by the University for teaching.

Luchsinger Scholarship:
Louise Luchsinger was the first female member of the marketing faculty at Texas Tech. She was highly respected by her students and colleagues, and her students valued her efforts and the knowledge she helped them acquire. Profess Luchsinger established this scholarship in memory of her son, Peter, to be awarded to a marketing major with an outstanding academic record.

Eleanor E. Malouf Scholarship:
This scholarship is dedicated by Mr. Malouf in loving memory of his wife Eleanor to be awarded to students with outstanding academic success and professional qualities. Mr. Malouf is the owner of Malouf's Fine Clothing in the Kingsgate Shopping Center in Lubbock Texas, one of the finest clothing stores in the nation.

Pinkie's Scholarship:
Austin Keith, owner of Pinkie's provides this scholarship in memory of Pinkie Roden, one of 20th century West Texas' most outstanding marketers. Pinkie's life is chronicled in his biography, "Pinkie: A West Texas Legend." Both scholarship recipients received a copy of this book. According to this book, Pinkie was a true character, "a leader, a believer, and above all, an individual." Among his many civic accomplishments that West Texans can be proud of is the wonderful hospital facility in Odessa.

Vector Marketing Scholarship:
Vector Marketing Corporation and Vector Marketing Canada are direct sales firms that market Cutco Cutlery, a line of kitchen cutlery, accessories, and sporting knives of the highest quality. Vector is a wholly owned subsidiary of Alcas Corporation, which has been manufacturing Cutco since 1949. Many of our students gain their first real sales experience selling Cutco knives.

Wolseley Scholarship:
Wolseley is a worldwide wholesale distributor of building supplies. Their Ferguson and Stock divisions are well known throughout North America and each year, a significant number of Texas Tech graduates join their company.

Bruce G. Lokey Outstanding Senior Award
Mr. Lokey was the president of United Marketing Services, one of Lubbock's oldest and most respected marketing firms. A Texas Tech MBA graduate, Bruce took over his family business and greatly expanded its services and customer base. Bruce was a long=time supporter of Texas Tech. His wife, Sally, has generously donated the funds for this award.

Each spring, the Area of Marketing faculty reviews a list of graduating marketing majors and nominates several for consideration for this award. The students with the highest number of nominations are then invited to apply for the award by submitting their resumes and two page essays. The faculty then carefully reviews each submission and votes for the Bruce G. Lokey Outstanding Senior.
This past year, the finalists were: John Bradford Cullen, Sarah N. Powell, and Katelin Weiland. All three were members of TMA.