Publications
Davis, Donna F. and Susan L. Golicic. 2010. Gaining comparative advantage in supply chain relationships: The mediating role of market-oriented IT competence, Journal of the Academy of Marketing Science, 38(1): forthcoming.
Marquardt, Adam, Susan L. Golicic and Donna F. Davis. 2010 B2B Services Branding in the Logistics Service Industry. Journal of Services Marketing, (forthcoming).
Davis, Donna F. and Susan L. Golicic. 2009. Measuring brand equity for logistics services. International Journal of Logistics Management, 20(2): 201-212.
Taylor, David, Donna F. Davis and Ravi Jillapalli. 2009. Privacy Concern and Online Personalization: The Effects of Non-Self-Disclosed Information. Electronic Commerce Research, 9(3): 203-224.
Dass Mayukh(“Short Notes on Frequency Distribution, Cross Tabulations, Repeated Measures ANOVA and Nonparametric Tests (2009),” in Wiley International Encyclopedia of Marketing, (Eds.:Jagdish Sheth and Naresh K.Malhotra) (forthcoming).
Dass Mayukh Wolfgang Jank, Galit Shmueli (2009), "Price Forecasting In Art Auctions,” in Marketing Intelligent Systems using Soft Computing; (Eds.:Jorge Casillas and Francisco J. Martnez-Lopez).
Madhavaram, Sreedhar and Robert E. McDonald, “Knowledge-based Sales Management Strategy and the Grafting Metaphor: Implications for Theory and Practice,” Industrial Marketing Management.
Weerawardena, Jay, Robert E. McDonald, and Gillian Sullivan-Mort, “Sustainability of Nonprofit Organizations: An Empirical Investigation,” Journal of World Business.
Levin, Michael and Robert E. McDonald (2009), “Price as AN element instead of THE element of antitrust policy: The argument for customer value as the focus of antitrust policy,” American Marketing Association Summer Educators Conference, Chicago, IL.
McDonald, Robert E., “Triangulated Isomorphism: From Competence Creation to Competence Retention,” University of the Sunshine Coast Research Colloquium, 17 June 2009.
McDonald, Robert E., “Reviewing for Top Marketing Journals,” La Trobe University Doctoral Seminar, 11 June 2009.
McDonald, Robert E, “Triangulated Isomorphism: Threats to Competence Retention,” University of Queensland Research Colloquium, 20 March 2009.
Gavin Fox(2008) “Institutional Antecedents to Operations Management Research Productivity: The US Perspective,” International Journal of Operations and Production Management, Vol. 28 No. 1, 7-26, with Jeffrey S. Smith, Sunny Park, and Lorraine Lee. – A+
Gavin Fox(2008)“Strategies to Offset Performance Failures: The Role of Brand Equity,” Journal of Retailing, Vol. 84 No. 2, 151-164, with Michael K. Brady, J. Joseph Cronin, and Michelle Roehm. – A
Gavin Fox(2009) “The implications of Third Party Customer Complaining for Advertising Efforts,” Journal of Advertising [Accepted], with J. Joseph Cronin. – A
Gavin Fox(2008) “A Structural Look At Consumer Innovativeness and Self-Congruence In New Product Purchases,” Psychology & Marketing, Vol. 25 No. 12, 1111-1130, with Kelly Cowart and Andrew Wilson. – A
Gavin Fox(2009) “A strategic skills-based model of supplier integration and its effect on supply management performance,” Industrial Marketing Management, [Accepted for Special Edition], with Reham Eltantawy and Larry Giunipero. – A
Gavin Fox(2008) “Cautionary Remarks on the Use of Clusterwise Regression,” Multivariate Behavioral Research, Vol. 43, No. 1, 29-49, with Brusco, Michael, J. Dennis Cradit, Douglas Steinly. – A
Gavin Fox(2009)“Getting Good Complaining Without Bad Complaining” Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior, Vol. 22. – B+
Gavin Fox(2010) “Service Customer Commitment and Response,” The Journal of Services Marketing, [Accepted], with Tim Jones, Shirley Taylor, and Leandre Fabrigar. – B+
Gavin Fox(2009) “The relationship between select situational and dispositional constructs and informal accountability for others” International Journal of Management and Marketing Research, Vol. 2 No. 1, 113-123, with M. Todd Royle and Wayne Hochwarter. – B
Gavin Fox(2009) (2009) “Supply Management Ethical Responsibility: Reputation and Performance Impacts,” Supply Chain Management: An International Journal, Vol. 14 No. 2, 75-85, with Reham Eltantawy and Larry Giunipero. – B
Dennis B. Arnett, Debra Laverie, James B. Wilcox, (forthcoming), “A Longitudinal Examination of the Effects of Retailer-Manufacturer Brand Alliances: The Role of Perceived Fit,” Journal of Marketing Management.
Davis, Donna F. and Susan L. Golicic 2009. Gaining Comparative Advantage in Supply Chain Relationships: The Mediating Role of Market-Oriented IT Competence, Journal of the Academy of Marketing Science (forthcoming).
Davis, Donna F., Susan L. Golicic and Adam Marquardt. 2009. Managing Business-to-Business Services Brands, In Branding Strategies in B2B Marketing, Advances in Business Marketing and Purchasing series, eds. Woodside, A.G. and M. Glynn. Amsterdam: Elsevier (forthcoming).
Davis, Donna F. ---- and John T. Mentzer. 2008. Relational Resources in Interorganizational Exchange: The Role of Trade Equity and Brand Equity. Journal of Retailing 84(4): 435-448.
McCarthy, Teresa M., Donna F. Davis, Susan L. Golicic and John T. Mentzer. 2008. Commentary on Benchmarking Forecast Accuracy. Foresight 11(Fall): 21-23.
Hunt, Shelby D. and Donna F. Davis. 2008. Grounding Supply Chain Management in Resource Advantage Theory, Journal of Supply Chain Management 44 (1):10-21.
Jank W, Shmueli G, Dass M, Yahav, I and Zhang S (2008) “Statistical Challenges in eCommerce: Modeling Dynamic and Networked Data." in INFORMS Tutorials in Operations Research, 2008 edition
Dass, Mayukh and Srinivas K. Reddy (2008), "Bidder Networks and Price Dynamics in Online Auctions," in Statistical Methods in eCommerce Research. Editors: Wolfgang Jank and Galit Shmueli. University of Maryland.
Bartkus, K. R. and Roy D. Howell, “The Quality of Guest Comment Cards:An Empirical Study of U.S. Lodging Chains, Forthcoming, Journal of Travel Research.
Howell, Roy D., “Observed Variables are Indeed More Mysterious than Commonly Supposed,” Measurement, 6, 1-2 (June 2008), 97-101.
Wilcox, James B., Roy D. Howell and Einar Breivik, “Questions about Formative Measurement,” Journal of Business Research, 61, 12 (2008), pp. 1219-1228.
Bicen, Pelin and Debra Laverie (forthcoming), “Groups Based Assessment as a Dynamic Approach to Marketing Education,” Journal of Marketing Education.
Laverie, Debra A., Sreedhar Madhavaram, and Robert E. McDonald (2008), “Developing a Learning Orientation: The Role of Team-Based Active Learning,” Marketing Education Review, 18 (3), 37-51.
Beruvides, Mario G., Robert E. McDonald, Kirk R. St. Amant, Ean-Harn Ng, Cheng-Chu Chiu-Wei, and Nicole St. Germaine-Madison, “Trans-Disciplinary Knowledge Sharing of the Scholarship of Teaching and Learning: A Review of the Current State of the Art,” Professional Studies Review, 4 (1), 12-26.
Levin, Michael A. and Robert E. McDonald, “The Value of Competition: Competitive Balance as a Predictor of Attendance in Spectator Sports,” International Journal of Sports Marketing and Sponsorship (forthcoming).
McDonald, Robert E., Tillmann Wagner and Michael Minor, “College Student Entertainment: A Means-End Chain Study of College Student Choice of Bars,” Annals of Leisure Research, 11 (3-4) (forthcoming).
Crosno, Jody, Shannon B. Rinaldo, Hulda Grin Black, and Scott Kelley, “Half Full or Half Empty:The Role of Optimism in Boundary Spanning Positions,” Journal of Service Research (forthcoming).
Wagner, Tillmann, Thorsten Hennig-Thurau, and Thomas Rudolph (2009): “Does Customer Demotion Jeopardize Loyalty?,” in: Journal of Marketing, (forthcoming).
Rudolph, Thomas, Tillmann Wagner, and Stanley Fawcett (2008): “Project Management in Retailing: Integrating the Behavioral Dimension,” in: International Review of Retail, Distribution and Consumer Research, Vol. 18 (3), p. 325-341.
Wlicox, James B., Debra Laverie, Natalia Kolyesnikova, Dale F. Duhan and Tim H. Dodd (2008), “Facets of Brand Equity and Brand Survival: A Longitudinal Examination,” International Journal of Wine Business Research, 20 (3), 202-231.
Jody L. Crosno, Shannon B. Rinaldo, Hulda G. Black, and Scott W. Kelley Half Full or Half Empty: The Role of Optimism in Boundary-Spanning Positions Journal of Service Research 2009 11: 295-309.
Kolyesnikova, James Wilcox, and Tim Dodd, “Gender Differences as Antecedents to Reciprocal Consumer Behavior,” Journal of Consumer Marketing (forthcoming).