Marketing PANIL
The Marketing Physiological and Neurological Imaging Laboratory, established in August 2010, introduced cutting edge research capabilities for faculty and students at the Rawls College of Business. The lab houses equipment to measure brain activity, muscle tension, breathing patterns, heartbeat, galvanic skin response, eye tracking, and other physiological responses during experimentation. The lab provides research training for undergraduate, Master's, and Ph.D. students supervised by Dr. Shannon Rinaldo, Assistant Professor of Marketing.
See our video: