Marketing Research

The most rapid growth in marketing careers is in marketing research. Marketing research firms, advertising agencies, universities, private firms, nonprofit organizations, and governments provide growing opportunities in marketing research. Researchers conduct industry research, advertising research, pricing and packaging research, new-product testing, and test-marketing. Researchers are involved in one or more stages of the research process, depending on the size of the organization conducting the research. Marketing research requires knowledge of statistics, data processing and analysis, psychology, and communication.

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