Graduate Courses
Master Level Classes
MKT 5350 Marketing Foundations (3:3:0)
An examination of marketing functions and the institutions which perform them, choice of criteria for marketing strategy decisions, marketing structural relationships, and the role of marketing.
MKT 5355 Research Methods I (3:3:0)
Prerequisite: Consent of instructor. A survey of quantitative methods for and issues in the analysis of marketing data.
MKT 5356 Marketing Research for Decision Makers (3:3:1)
Prerequisite: ISQS 5345, MKT 5350 or MKT 5360. Marketing research and competitive methods with emphasis on data collection and analysis for solving marketing problems.
MKT 5358 Business-to-Business Marketing (3:3:0)
Prerequisite: MKT 5350 or MKT 5360. Designed to provide an overview of the many diverse facets of business-to-business marketing. Specific topics include selling to large businesses, buyer-seller relationships, supply-chain management, strategic alliances, and the effect of the Internet and WEB on business-to-business marketing.
MKT 5359 Individual Study in Marketing (3:3:2)
Prerequisite: Consent of instructor. Directed individual study of advanced marketing problems varying with the need of the particular student. Can be repeated for credit if subject matter is different.
MKT 5360 Marketing Concepts and Strategies (3:3:0)
Prerequisite: ECO 5310. This course examines marketing functions, the institutions which perform them, and the study of marketing planning, strategy, and tactics. Includes the organization, execution, and control of the marketing effort.
MKT 5361 Marketing Administration (3:3:0)
Prerequisite: MKT 5350 or MKT 5360 or equivalent. A study of marketing planning and strategic issues related to the marketing effort.
MKT 5362 Multinational Marketing (3:3:0)
Prerequisite: MKT 5350 or 5360. A survey of international marketing principals, cultural differences, world markets, and political restraints.
MKT 5363 E-Marketing (3:3:0)
Prerequisite: MKT 5360. Use of the Internet and related technologies to enhance Marketing functions and processes so that organizations can function more effectively in a digital, networked economy.
MKT 5367 Behavior in Markets( 3:3:0)
Prerequisite: MKT 5350 or MKT 5360. A study of marketing management's use of a broad range of behavioral information in establishing marketing policy and strategy.
MKT 5368 Macromarketing (3:3:0)
Prerequisite: MKT 5350 or equivalent. An examination of the various macro-environments within which the marketing manager works: the institutional environment, the social environment, the political-legal environment, and the cultural-behavioral environment.
MKT 5364 Services Marketing (3:3:0)
Prerequisite: MKT 5360. Designed to provide an overview of the basic functions, theoretical concepts, and terminology of the marketing of services to consumers and businesses.
Doctorate Level Classes
MKT 6352 Marketing Thought (3:3:0)
Prerequisite: Advanced graduate standing and consent of instructor. Evaluation of the contribution of marketing scholars to marketing thought, including the development of problems, theory, and principles.
MKT 6353 Marketing Theory (3:3:0)
Prerequisite: Advanced graduate standing and consent of instructor. A philosophy-of-science approach to the study of marketing theory and the components of marketing theory: hypotheses, law-like generalizations, empirical regularities, laws, models, and scientific explanations.
MKT 6355 Research Methods II (3:3:0)
Prerequisite: Advanced graduate standing and MKT 5355 or consent of instructor. An in-depth examination of measurement issues, including latent constructs and data-gathering procedures in marketing.
MKT 6360 Colloquium in Marketing (3)
Prerequisite: Doctoral standing. Seminar in current research topics and methodology in marketing. Must be taken by doctoral student each year of the program.