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Doctorate of Philosophy in Marketing

The doctoral specialization in marketing provides students with a solid foundation in all areas of marketing to prepare them for careers as professional educators. Rigorous course and research activities provide the student with an in-depth understanding of the theoretical, conceptual, and managerial foundations of marketing. Students will develop new research models and methodologies and will implement new decision models and techniques in the practice of marketing.
Courses required for the Ph.D. in marketing include:

  • MKT 5355 - Research Methods I
  • MKT 635 - Marketing Thought
  • MKT 6353 - Marketing Theory
  • MKT 6355 - Research Methods II
  • ISQS 5349 - Regression Analysis
  • ISQS 6348 - Applied Multivariate Analysis

The remaining two or three courses in the major may be selected from:

  • MKT 5356 - Marketing Research for Decision Makers
  • MKT 5358 - Business-to-Business Marketing
  • MKT 5362 - Multinational Marketing
  • MKT 5367 - Behavior in Markets
  • MKT 5368 - Macromarketing

The balance of the student's specialization in marketing is individually tailored to meet individual goals and objectives. Supporting fields available in the college include management information systems, operations research, production management, statistics, accounting, finance, and management. One supporting field may be completed in an area other than business, or with course work from the students' masters' degree. Three of four courses (9 to 12 credit hours) are taken in each supporting field.

The programs objectives are:

  • To provide an interdisciplinary environment for the generation of creative ideas and hypotheses in marketing.
  • To provide sufficient analytic skills for evaluation (and implementation) of these ideas.
  • To encourage a type of cumulative contribution to the marketing field by a process of learning how to learn.
  • To implement these objectives by a means of varied program of seminars, joint research projects, and colloquia.

The doctoral program in marketing offers students the opportunity to work directly with marketing faculty on current research projects. This hands-on, closely supervised mentoring allows doctoral students to develop and enhance their own research skills in preparation for a rewarding academic career. Faculty members tend to be active in both research and business consulting. Each of the seminars offered by the department reflects a combination of expertise and field-level experience. Recent graduates of the program have received offers of faculty positions at leading business schools across the nation.
PhD Degree Track (PDF)

For more information about the Doctorate program please contact the PhD office.