TTU Home Rawls College of Business Area of Marketing MBA in Marketing

Master of Business Administration with Marketing Concentration

The focus of marketing is to create product and service offerings that result in satisfied customers and to form long term relationships. To accomplish this, successful marketing managers must have analytic and communication skills combined with substantial knowledge of modern marketing practices. The Marketing Area at the Rawls College of Business supports this integrated view of marketing by covering marketing research, buyer behavior, product management, and services marketing in the context of industrial, service, and international marketing. Most marketing courses in the MBA curriculum emphasize the practical application of marketing knowledge and research.

Students must complete at least 9 hours from the following courses:

  • MKT 5358   Business-to-Business Marketing
  • MKT 5359   Individual Study in Marketing
  • MKT 5361   Marketing Administration
  • MKT 5362   Multinational Marketing
  • MKT 5363   e-Marketing
  • MKT 5367   Behavior in Markets
  • MKT 5368   Macromarketing
  • MKT 5364   Services Marketing

MBA students who graduate from the Rawls College of Business with a Marketing concentration are exposed to a curriculum with a strong professional orientation.

For more information about the MBA, please contact the MBA office or visit the MBA home website, http://mba.ba.ttu.edu/mbahome.asp.

Faculty Advisor:
Dr. Donna Davis
BA 806
806.742.3238
Donna.davis@ttu.edu


Below is a link of the MBA Plan that focuses on the Marketing Concentration, when to take what class, etc. This should be helpful for the site, especially if you can copy the info or save it as a picture. It’s the equivalent of the PhD PDF you have.
http://mba.ba.ttu.edu/Concentrations/MBAmarketing.asp