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Marketing

FACULTY POSITION ANNOUNCEMENT: (click here)
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Welcome to the Area of Marketing at Texas Tech University. The Area of Marketing offers a solid curriculum and learning centered experiences that prepare students for success. Our faculty has a reputation for outstanding teaching. We conduct research and scholarship in important areas that build on the University's research excellence.

 
The Tech Marketing Association has been named the Best Professional Organization three of the past five years.   A team of MBA students in Dr. Davis' business-to-business marketing class won the Global Market Place Live competition.

Undergraduate

 

Graduate

 
Professor Shelby Hunts' 1994 article on relationship marketing was the most cited scholarly publication among all business and economics articles from 1994 through 2004   Five of the current marketing faculty have won the President's Exellence in Teaching Award. The Area of Marketing is the only department at Texas Tech University to have two winners of the Chancellor's Council Distinguished teaching award, the highest teacher award confined at Texas Tech.

Our Area

 

Scholarly Work